_COMMERCIAL PROPERTY FORSYTH
_ABOUT FORSYTH
Forsyth is one of the main operators in the UK´s serviced office sector and has centres throughout the UK. It´s part of Kevin McCabe´s global property and leisure empire, Scarborough Group International.
_THE CHALLENGE
To help Forsyth attract more clients generally and to assist in increasing bookings at specific centres, as needed.
_CAMPAIGN
Our editorially driven PR campaign targeted key trade titles including Property Week and Estates Gazette and the business pages of regional press across the UK. We focused on securing coverage of strategic company news, appointments, deals and client activity at each of the centres. We also supported the company´s sponsorship at Esher Rugby Club, one of the most well-known rugby union sides in the country.
_WHY US
Forsyth appointed Go Publicity because of our commercial property experience and our business-to-business expertise.
_OUR STRATEGY
To raise the profile of Forsyth and its services we built an ongoing media relations campaign focusing on promoting each of the company´s centres, with extra focus on four key centres.
_OUTCOME
Our campaign generated more than £135,000 worth of coverage with an audience reach of more than 100m and attracted new clients for Forsyth.