_CONSTRUCTION DRAWN METAL GROUP
_ABOUT DRAWN METAL GROUP
Drawn Metal is the market leader in bespoke architectural metalwork. It works for well-known retailers, including Ted Baker, H&M, Banana Republic and Forever 21, and many of the UK´s largest contractors including Kier, Laing O´Rourke, Lend Lease, Miller and Sir Robert McAlpine. The company has completed projects at the O2 Arena, Havelock Academy, Stratford Station in London and Amelia Street in London, part of a £1.5bn development at Elephant & Castle.
_THE CHALLENGE
To help Drawn Metal build its business in the construction industry and boost awareness of its services in its key sectors.
_CAMPAIGN
Our campaign is focused on generating news and editorial pieces in the construction, sustainability, architectural and business press, including online versions. Coverage also includes media interviews that we set up with Drawn Metal spokespeople.
_WHY US
Our team has worked with organisations in the property & construction sector for more than 15 years. Go Publicity´s work in this arena includes developing PR strategy, handling media relations, sourcing speaking opportunities, generating online content, exhibition support and media training.
_OUR STRATEGY
We took a multi-strand approach incorporating media relations, online activity, features and interviews to raise awareness of Drawn Metal among its target customers, showcase its work and position the company as an expert.
_OUTCOME
Recent contracts include Havelock Academy, Rotherham College, Barnsley BSF, Forever 21 and Super Dry. Supported by our PR campaign, Drawn Metal is continuing to develop new business opportunities.