_HEALTH & FITNESS AKTIV BODZ
_ABOUT AKTIV BODZ
Aktiv Bodz is a specialist body-building business based in Bradford, West Yorkshire. It has a retail outlet in the city and an online store.
_THE CHALLENGE
To launch Muscle Meals, the UK´s first high-protein ready meals for body builders and other athletes who need a high-protein diet but don´t have the time to cook six meals a day.
_CAMPAIGN
Our media relations activity was very targeted concentrating on consumer health magazine titles such as Muscle & Fitness, Men´s Health, Flex and The Beef, as well as local press including the Yorkshire Post, T&A and theBusinessDesk.com. This was supported via activity on the company´s Facebook page.
_WHY US
We´ve worked for several clients in the health and fitness sector and have also handled PR for health-related products, including functional foods. Our work in this area includes handling media relations, organising client media days, setting up one-to-one meetings with journalists, devising crisis communications strategies and social media activity.
_OUR STRATEGY
Our media relations and social media campaign focused on emphasising the quality of Muscle Meals by promoting the fact that they´re prepared by chefs who also make food for Harrods and that they contain high levels of ´class A´ protein.
_OUTCOME
We generated high levels of awareness for Muscle Meals to support sales among the body-building and fitness community.