Aktiv Bodz is a specialist body-building business based in Bradford, West Yorkshire. It has a retail outlet in the city and an online store.
To launch Muscle Meals, the UK´s first high-protein ready meals for body builders and other athletes who need a high-protein diet but don´t have the time to cook six meals a day.
Our media relations activity was very targeted concentrating on consumer health magazine titles such as Muscle & Fitness, Men´s Health, Flex and The Beef, as well as local press including the Yorkshire Post, T&A and theBusinessDesk.com. This was supported via activity on the company´s Facebook page.
We´ve worked for several clients in the health and fitness sector and have also handled PR for health-related products, including functional foods. Our work in this area includes handling media relations, organising client media days, setting up one-to-one meetings with journalists, devising crisis communications strategies and social media activity.
Our media relations and social media campaign focused on emphasising the quality of Muscle Meals by promoting the fact that they´re prepared by chefs who also make food for Harrods and that they contain high levels of ´class A´ protein.
We generated high levels of awareness for Muscle Meals to support sales among the body-building and fitness community.