_LEGAL SERVICES ANDREW HOLLAND LAW
_ABOUT ANDREW HOLLAND LAW
Andrew Holland Law is a niche practice focusing on business and employment law. Its specialist lawyers give legal advice to business clients on corporate, commercial, intellectual property, IT and employment issues.
_THE CHALLENGE
To help the practice increase its client base across the North of England by raising its profile among the business community.
_CAMPAIGN
Our campaign generated editorial coverage in the business press, including the Yorkshire Post, theBusinessDesk.com, the Telegraph and Argus, Yorkshire Business Insider, Keighley News and Lancashire Telegraph. This included a regular column in the Telegraph & Argus and several comment and opinion articles in the Yorkshire Post on upcoming employment legislation.
_WHY US
Andrew Holland Law had worked with members of our team at another agency and moved its business to us when we set up the company. We´ve worked on campaigns for several law firms, including some of the largest in the country. Our work in this sector includes handling media relations, writing brochure copy and setting up broadcast interviews.
_OUR STRATEGY
We focused on securing editorial coverage of company news and new appointments to help raise awareness of Andrew Holland Law generally in the region. To position the firm as the corporate legal advisers of choice, we negotiated comment and opinion features relating to the latest legislation and its impact on businesses and employers.
_OUTCOME
The practice became much more widely recognised in the business community and gained new clients in the area.