Public Relations (PR) has evolved over the past decade and now extends far beyond printed newspapers and magazines, although traditional printed media does, of course, still have an important role to play.
Our work as a specialist PR and marketing agency has encompassed online publications, blogs and social media for many years now. Online media delivers many benefits to our clients, playing a key role in raising their profiles, building brand awareness and generating more leads and sales for the companies that we work with.
If online PR is not currently part of your marketing strategy, here are five of the major benefits that you should be aware of:
1. Expose your brand to more people within your target market
Decision makers are, increasingly, turning to the internet to research service providers. Being well positioned in online media will help to increase brand awareness amongst your target market, enabling you to reach more potential customers.
2. Reach more people through social sharing
In addition, online PR will expand your company’s reach by making it easier for other people, including media, customers and influencers, to share your news and content with their own audiences. Online media coverage is highly shareable on social media and provides the opportunity to tap into and leverage the following of other influential social media accounts.
3. Online PR enhances your credibility
Not only do decision makers search for service providers online, they also use internet research to learn more about the companies they are considering working with. Securing positive media coverage in online publications and having a strong presence on social media enhances your credibility and improves both the quantity and quality of leads generated for your business.
4. Improve your search engine rankings
Online PR is a fantastic way to enhance the Search Engine Optimisation (SEO) of your website, as search engines place a great deal of value on high-quality external links back to your website. Online PR coverage, such as in online trade magazines, will often include a link back to your website which, in turn, helps to improve your standing in search results.
5. Increase traffic to your website
In addition to the SEO benefits of online PR, your company will also benefit from increased traffic to your website via online media coverage. Links in articles and shares on social media make it easier for people to travel directly to your website. From there, you have the ability to track activity and re-target visitors with future campaigns.
We have an outstanding track record for delivering online PR campaigns as well as traditional PR and marketing for businesses in the Facilities Management, Property and Construction, Sustainability and Wellbeing industries. Please get in touch to find out how we can help you elevate your brand.