Making the Most of Social Media to Market Your FM Business

More than 3 billion people are now using social media to communicate and connect, not only with friends and family but with businesses and professional contacts.

The Facilities Management (FM) sector has embraced social media, with trade publications, associations such as BIFM, and FM companies, both large and small, now having a presence on social media.  What’s more, events such as World FM Day continue to trend on social media each year, expanding the reach of the FM sector far and wide.

With this in mind, if social media is not currently a part of your PR and marketing strategy then it is well worth considering the value it could add to your business.

To help you begin your journey on social media, here are 3 pro tips from our in-house social media team:

  1. Connect & engage with industry publications. Aside from following FM publications on social media, look for opportunities to engage with them to strengthen your media relationships and expand your reach.
  2. Use industry hashtags#FacMan #FM and #FacilitiesManagement are currently the most popular hashtags for the Facilities Management industry, particularly on Twitter. Using these hashtags in your tweets will help you to reach an interested and engaged audience.
  3. Get involved with industry events.

Events such as World FM Day, ThinkFM, the Facilities Show and the BIFM Awards are popular topics on social media and offer a fantastic opportunity to raise the profile of your company.  Consider how you might get involved with these events, such as entering industry awards or publicising your participation in FM events.  As you talk about such events on social media, be sure to use the official hashtags, for example #WorldFMDay #BIFMAwards.

Go Publicity has been working in the FM sector for more than 14 years, and we currently handle the marketing activities of a number of successful facilities management companies.  If you would like to discuss how social media can be integrated into your company’s PR and marketing strategy, then please feel free to get in touch.

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