There’s no doubt that 2020 has been a difficult year for businesses and as we start to head out of lockdown, many organisations are trying to establish new ways of working.
During times of economic uncertainty, marketing activity is often one of the first things to be cut. However, in challenging times, having an effective PR and social media strategy can help you engage and re-engage with clients as well as introduce new methods of carrying out business and/or promoting new products and services.
The importance of PR and social media for your business
PR and social media can help you reach a significant customer base. With a strong foundation in place and consistent implementation, organisations can continue to generate leads and attract new business. Conversely, if you limit activities then fewer new customers are able to discover and engage with your brand.
Social media is a great way to build your brand and develop loyalty. It’s more than simply having a LinkedIn or Twitter page though. Done strategically, social media will enable you to engage with clients and potential clients and, through sharing content, have the opportunity to be directed to your company’s website.
With this in mind, now is the time to think carefully about where your investment in marketing is best placed – such as in PR and social media, that will deliver a return on investment. Hiring professional help https://www.gopublicity.com/our-work/ can help you make those strategic decisions for your business, ensuring that your marketing spend delivers added value and evaluates the effectiveness of each campaign.
Planning is essential
As we write this blog there are still some challenges around the ways in which businesses will be able to reopen and operate in the coming months. It may be that you are still considering options and the way you carry out your business may continue to adapt as government guidelines are amended.
Don’t wait until the last minute to begin formulating a PR and social media strategy as this will undoubtedly lead to delays in you being able to communicate clearly and effectively with your audience when the time comes. It may be that you need to incorporate variations into your communications plans now, so that you are well prepared. Adapting and responding quickly, ensuring that your messages are consistent with the realities of your business operation, is key.
Clear and informed messaging
Clear and informed messaging is always important but in the current circumstances it is more vital than ever. It’s crucial that your customers and employees have the right information at the right time.
Simultaneously, your brand reputation should be maintained and protected, which means that inconsistent or confusing messaging needs to be avoided. Investing in professional help can have a direct and significant impact.
We have been supporting our clients throughout the COVID-19 pandemic. Our team is on hand to offer expert advice, guide your communications throughout the coming months and support your business growth in the process.