Social media never stands still! Constant change throughout the social media landscape demands continuous adaption and evolution of your marketing strategy but it also presents endless new opportunities for creativity and innovation. In this blog, we’re updating you on three important social media marketing trends that you really should be aware of in 2023. 

AI Content Creation

It’s hard to escape the current buzz around AI platforms that can be used to create content (written, audio and visual) with the potential to be used for a wide range of marketing purposes. Whilst there are sensational headlines about these technologies abound, it’s important that you give careful consideration and carry out thorough research before introducing AI into your company’s marketing strategy.

Short-form video

We’ve written before about the popularity of short-form video and it will continue to be a staple of social media and online content in 2023.  No longer just the domain of TikTok or even Instagram, short-form ‘reel’ type content is now a popular feature on most mainstream social media platforms, including Facebook, LinkedIn, YouTube and Twitter. If you haven’t embraced short-form video yet then 2023 is the year to, at least, start considering how it could be used to elevate your brand’s presence online.

Social Responsibility

Corporate social responsibility (CSR) is a growing priority for consumers, who increasingly want to know the social and environmental causes that brands advocate for and support. Recent research by HubSpot, for example, found that Millennials and Gen Z are particularly invested in the social responsibility, commitment, and integrity of brands. It’s important to consider how messaging about your business’ CSR initiatives will be integrated into your wider marketing strategy.

As always, our expert social media marketing and PR professionals are on hand to get you up to speed, tailor your marketing strategy and provide ongoing hands-on support. Feel free to get in touch and we’ll be more than happy to discuss the ways in which we can help you to optimise your social media and PR strategies in 2023.