Public relations (or PR as it is often referred to) is a highly effective means of raising the profile of your brand, both offline and online, generating awareness and securing leads.  Many businesses, however, don’t have the in-house resources to develop and manage a full-scale, successful PR strategy.  This is where specialist PR agencies come in. 

In this blog post, we’re highlighting three of the key advantages of working with a public relations agency.

1. Strategic use of PR to achieve your business objectives
   
   Forget the old saying – ‘no publicity is bad publicity’.  To truly receive the best return on your investment in PR, a creative and strategic strategy must be employed.  A great PR agency will be committed to generating press coverage for your business in targeted publications.  They will focus on getting your messages seen by the key decision makers you wish to connect with. It’s all about quality over quantity.
   
   
2. Integrated PR and digital marketing activity
   
   The online and offline worlds are now deeply intertwined and an experienced PR agency knows how to navigate this complex terrain effectively. They will optimise your PR activity by integrating with other aspects of your marketing strategy, including social media, blogging, Search Engine Optimisation (SEO) and more. In this way, they’re able to elevate your brand profile across multiple platforms and deliver a greater return on investment.
   
   
3. Build a brand with staying power
   
   Exceptional PR agencies know how to build a brand and protect it so that it stands the test of time. From publicising good news stories from your business to helping you navigate choppy waters during more difficult times, PR professionals are experts at promoting their client’s brands so that they succeed in the long term.

Our team of experts are highly skilled and experienced at crafting compelling stories, pitching them to the right media outlets and integrating your PR and marketing strategies to maximise coverage for your company. Contact us today to see how we can raise the profile of your brand.

If you’d like to read more, check out our blog – ‘Five Benefits of Outsourcing Your Company’s PR’.