If you are considering whether to handle your PR (public relations) needs internally or outsource some, or all, of your PR activity to an external agency, then we are sharing five of the top benefits of outsourcing your company’s PR, to help you make an informed decision for your business.
1. A network of media contacts
Building relationships with key journalists and editors in target publications takes time and commitment. Hiring a specialist PR agency means you benefit from their established media connections, allowing them to pitch your news stories to a warm and receptive audience. Your business is much more likely to secure high-quality coverage in relevant media publications as a result.
2. Specialist knowledge
As well as having existing relationships with media contacts, a PR agency that has extensive experience of working within your industry will also understand the hot topics and how these relate to, and can help promote, your business.
3. A fresh outlook to identify PR opportunities
It can be difficult to identify newsworthy stories about your company when you are engrossed in the day-to-day workings of the business. An external PR agency is able to enter with a fresh approach and identify relevant and interesting opportunities for press coverage.
4. Creative ideas
In addition to identifying often overlooked PR opportunities within a business, an experienced PR agency will bring creativity to the table. They know exactly how to craft pitches and content with a unique angle, so that your company achieves standout from the hundreds of other pitches journalists receive on a daily basis.
5. High quality, compelling content
Effective PR isn’t just about having great ideas and a strong network of contacts. Execution is key! A poorly worded press release that’s riddled with mistakes will undermine your efforts, reflect badly on your brand and lead to missed opportunities for press coverage. Working with a talented PR agency will ensure that every piece of content created on your behalf is crafted to an excellent standard.
We have a solid track record of working with companies in the following industries: Facilities Management, Property & Construction, Sustainability and Wellbeing. Contact us today to find out how we can help you plan your next campaign.