Traditional PR and online marketing are both fantastic ways to raise the profile of your Facilities Management company, helping to raise brand awareness, generate leads and establish your position as experts in your field.
Here at Go Publicity we have been working in the FM industry for the last 15 years. Our client and brand experience, includes integrated FM service providers, specialist service businesses such as cleaning, M&E, security, retail, waste management and recycling, and product manufacturers and suppliers.
In this blog post, we bring together our expertise in the FM sector and share three of our top tips to help raise your company’s profile.
Using PR to Share Company News
Look for newsworthy stories within your business, which you could share with the media, as well as publishing on your website, in a company newsletter and on social media.
Here are several examples of news, which you may be interested in sharing:
- Deals and Acquisitions;
- New contracts;
- New client wins;
- New appointments;
- Award wins;
- Launch of new products/services;
- Milestone business anniversaries;
- Interesting case studies;
- Charity events/fundraising.
A specialist PR and marketing agency, such as Go Publicity, will be able to help you identify PR opportunities and compose engaging, high-quality press releases.
Attend Events in the FM Sector
There are a number of high profile industry events that take place throughout the year, including the Facilities Show, the Facilities Event, Workplace Futures, Ecobuild and Think FM, to name a few.
If you are exhibiting at a trade show, then consider using PR and social media to publicise your involvement at the event, increase footfall on your stand and engage with other exhibitors. For social media promotions, there will often be official images and guidance on which hashtags to use for maximum exposure.
Engage with Awareness Days/Events
In addition to trade shows, there are also a number of high profile awareness days/events relevant to the FM sector, including World FM Day, Workplace Week and World Environment Day.
Consider creating content that is related to these and embrace the opportunity to discuss the hard work and achievements of your company.
Keep in mind that there may a specific theme for each year’s event – for example, World Environment Day 2019 was focused on beating air pollution.
To raise the profile of your FM business, please do not hesitate to get in touch with our specialist team.
If you have found this article helpful, then we recommend reading our previous blog post – Making The Most of Social Media to Market Your FM Business for more tips.